Plenty of companies will read your DNA. We translate it, turning decades of published research into clear, personal choices you can make every day.
Most consumer DNA tools work at the level of genetics, reading single genes, one variant at a time, often for ancestry or fun facts with no practical use. We work at the level of genomics, how all of your genes work together, and with your diet, goals, and biometrics, to tell you something you can actually act on.
The study of single genes and how individual traits or conditions are inherited. It’s the right lens for single-gene conditions, and it’s what most DNA tools hand you: a variant-by-variant readout.
“You carry this version of this gene.”
The study of all of your genes together, and how they interact with each other and with your diet, goals, and lifestyle. It’s the right lens for complex traits like how your body handles macros, and even why you’re drawn to some foods and put off by others.
“Here’s how your body handles these macros, how to rebalance them for your goals, and the reasons behind your cravings.”
Being drawn to some foods and avoiding others isn’t a lack of self-control or stubbornness, there are biological reasons, and your genes drive many of them. That’s the kind of ‘why’ genomics can explain, and a single-gene readout can’t.
Definitions follow the U.S. National Human Genome Research Institute. Genetics vs. Genomics Fact Sheet.
We don’t chase speculative breakthroughs. We match your DNA to results from hundreds of thousands of peer-reviewed studies and turn what the science already shows into clear, usable guidance.
Some genetic findings are strong and well-replicated; others are early signals. We grade the evidence and tell you how confident to be, so you won’t see every trending headline reflected in your guide, and that’s intentional.
We tell you which macros your body handles well and how to rebalance them for your goals, plus the genetic reasons behind your cravings. Practical recommendations you can act on, not theory.
We collect your DNA from blood, the gold standard. No more spitting in a tube. Blood yields higher-quality, more complete genetic data than saliva, so your guidance rests on a stronger foundation.
Our own panel reads about three times the genetic data of a typical consumer test, at the same price, without the cost of whole-genome sequencing. And we don’t rely on other sites’ data, because it can’t match our coverage.
We refresh existing guides quarterly as new research lands, and release new guides every month. The whole genome holds more, but our variants already cover most of the heavily-researched ones, and we’ll evolve as that changes.
Your genetic data is the most personal information you have, and we treat it that way. We do not sell it, trade it, or hand it to data brokers. Not now, not ever.
If we ever sell the company, this promise becomes a permanent condition of the sale, binding in perpetuity.
“When I learned that millions of people’s DNA files had been sold, mine among them, I felt angry, frustrated, and exposed. I will never put anyone else in that position. Your data is yours. If I ever sell this company, that promise will be written into the sale and binding in perpetuity.”
, Maria Marsala Herlihy, Founder
Our team gathers the strongest, most-replicated research on the topics that matter for everyday wellness.
We match that research to your genetic data and your biometrics, so the result reflects you, not an average.
You get clear recommendations, the confidence level behind them, and the genetic “why” so you can decide what to do.
My goal wasn’t to discover new science, but to make existing science understandable, personal, and actionable, at an affordable price, so you can use it to make better choices every day. That’s the difference we set out to build.
Maria Marsala Herlihy, Founder
Explore our guides and discover how decades of genomic research translate into everyday choices built around your body.
Explore the Guides
